The way in which we measure and record success also needs to reflect this new reality. The methodologies that support this need to acknowledge that customer experience, lifetime value and customer retention are as essential, if not more so, than demand generation. Donations can be made online at or mail at 8 Hilly Field Lane, Westport, CT 06880.Modern marketing has evolved beyond just demand generation and filling the funnel. Matt was a recipient of one of their scholarships many years ago and showed his gratitude by serving on their board. In lieu of flowers, memorial contributions may be made to the Susan Fund, an organization that rewards education scholarships to survivors of childhood cancer. A Mass of Christian Burial will be celebrated on Friday, Septemat 10:00 a.m. at the Shaughnessey Banks Funeral Home, 50 Reef Rd. Friends may greet his family on Thursday, Septemfrom 12:00 – 3:00 p.m.

He will also be dearly missed by his large, extended family and many friends. In addition to his parents and his beloved daughters, Matt is survived by their mother, Daina, his brothers, Christopher and Peter (Grace), and his sister, JoAnna (Shane). He attended countless concerts with his friends and family throughout the years. He had a love for music and his favorite by far was the Dave Matthews Band. He was also a diehard New York Yankees and Jets fan. His girls meant the world to him and he showed them that every day in every way. Matt’s true purpose in life was being a devoted and loving father. He enjoyed his work as a Service Director at SiriusDecisions in Wilton, who was recently acquired by Forrester. Matt received his bachelor’s degree from the University of Connecticut, where he became a true Husky for life. He was born in Bridgeport to Wayne (Anne) and Elvira Senatore and was a lifelong area resident. Matthew Thomas Senatore, 46 of Fairfield, the devoted father of Mia, Emma and Reese, passed away on Sunday, September 1, 2019. Donations can be made online at or mail at 8 Hilly Field Lane, Westport, CT 06880. Matt Senatore Matthew Thomas Senatore, 46 of Fairfield, the devoted father of Mia, Emma and Reese, passed away on Sunday, September 1, 2019.

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